When your audiences believe in your brand, they’re far more likely to buy what you sell. So, I craft voices that make people listen and spin stories that convince them to care.

Speaking of you. I work directly with brands, so you might be a brand manager, marketing director, or business owner. But I also team up with designers, strategists, digital experts, video producers, creative agencies, and other specialists all the time. So if you want to add depth to a project with evocative verbal branding or copy, tag me in. You’ll be glad you did (and your clients will be, too).

Because at the end of the day, that’s why you’re here, isn’t it? To draw attention to your brand. To make people do things. To draw eyeballs, pluck at heartstrings, set tummies a-rumbling, and stick in minds like superglue. Through tone of voice, brand story, naming, and thoughtful copywriting, that’s what I’ll do for you. Then I'll help you keep on doing it, over and over, wherever you write and talk.

Here — I’ll prove it.

  • "Sophie has literally changed the way we talk! Both in-house and to customers, the new tone of voice has been a triumph."

    JoJo Maman Bébé

  • "Skeleton Productions has used Sophie at Yarn for quite a few years now to write our scripts and copy. She remains our firm favourite — quick turnaround, great precision and attention to detail and really just a thorough understanding and interpretation of key messaging."

    Kate Aerts — Skeleton Productions

  • "I had a new business call yesterday and they commented on the tone of voice of the Lark website and said it felt really warm and human. It’s part of the reason they chose to contact me, so thanks!"

    Keith Hancox — Lark Design

  • "Yarn was fantastic in helping us to establish our tone of voice and guidelines. With Sophie's support, our team can now independently create posts, leaflets and posters with the comfort and knowledge of sounding like 'Well Doncaster'."

    Hannah Short — Well Doncaster

  • "I would work with you in a flash anywhere."

    Lindsay Ball — Brand Essence Limited

  • "I have worked with Sophie for years; she has always been a pleasure to work with and is amazing at getting to understand the problem at hand, whilst delivering that perfect balance when you need copy written. A real must in a world where brands need to speak and stay ahead of the competition."

    Jitin Topiwala

Some people design brands. I write them.

✱

Some people design brands. I write them. ✱

Yarn is a writing studio by me, Sophie Titcomb, a verbal branding specialist and copywriter based in Nottingham, UK. I’ve created voices and stories for JoJo Maman Bébé, Morrisons, Busy Bees Childcare, and England Lacrosse, along with stacks of smaller (but equally brilliant) brands. And over the past decade, I’ve written pretty much everything about everything for everyone.

Got something for me?

Nice! Send the details to sophie@yarncopy.co.uk and I’ll be in touch.