When your audiences believe in your brand, they’re far more likely to buy what you sell. So, I craft voices that make people listen and spin stories that convince them to care.

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Speaking of you. I work directly with brands, so you might be a brand manager, marketing director, or business owner. But I also team up with designers, strategists, digital experts, video producers, creative agencies, and other specialists all the time. So if you want to add depth to a project with evocative verbal branding or copy, tag me in. You’ll be glad you did (and your clients will be, too).

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Because at the end of the day, that’s why you’re here, isn’t it? To draw attention to your brand. To make people do things. To draw eyeballs, pluck at heartstrings, set tummies a-rumbling, and stick in minds like superglue. Through tone of voice, brand story, naming, and thoughtful copywriting, that’s what I’ll do for you. Then I'll help you keep on doing it, over and over, wherever you write and talk.

Here — I’ll prove it.

  • "Sophie has literally changed the way we talk! Both in-house and to customers, the new tone of voice has been a triumph."

    JoJo Maman Bébé

  • "We have collaborated with Sophie on many creative projects, both big and small, over the last few years. From large organisations to smaller, niche projects, Sophie always manages to craft the perfect tone of voice for any client we are working with. She's incredibly talented, and a pleasure to work with. I couldn't recommend her highly enough."

    Charlie Smith — Director, Charlie Smith Design

  • "Sophie's writing is bursting full of big and beautiful ideas but it’s also incredibly nuanced, always hitting the tone of voice sweet spot, making your brand work even harder for you. If there ever was copywriting that doesn’t need design, this is it."

    Adam Travis — Creative Director, Orzo

  • "I had a new business call yesterday and they commented on the tone of voice of the Lark website and said it felt really warm and human. It’s part of the reason they chose to contact me, so thanks!"

    Keith Hancox — Director, Lark Design

See some work

Some people design brands. I write them.

✱

Some people design brands. I write them. ✱

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Yarn is a writing studio by me, Sophie Titcomb, a brand copywriter and tone of voice specialist based in Nottingham, UK. I’ve created voices and stories for JoJo Maman Bébé, Morrisons, Busy Bees Childcare, and England Lacrosse, along with stacks of smaller (but equally brilliant) brands. And over the past decade, I’ve written pretty much everything about everything for everyone.

Find me on LinkedIn
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Got something for me?

Nice! Send the details to sophie@yarncopy.co.uk and I’ll be in touch.